Understanding SEO Search engine optimization is a key part of modern web marketing. It's synonymous with search engine marketing. In fact, SEO is the biggest driver of online traffic. The whole goal of SEO is to attract people who are searching for something related to your business. Search engine optimization (SEO) is the process of optimizing your website to rank prominently in search engine results pages (SERPs). It's not an easy process, but doing SEO right can make a huge difference between having a successful business and being another statistic. The basics of SEO are straightforward. You need to choose the best keywords to optimize for, write content that uses those keywords naturally, make sure the pages are accessible via links and generate backlinks from other sites. The hard part about SEO is doing it right. This requires expertise, experimentation and constant vigilance. Before you start your SEO campaign, familiarize yourself with these five tips that'll help y...
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